WeChat Key Opinion Leaders (KOL) are other WeChat accounts which are influential in their specific niche and which are willing to talk about a certain brand in exchange for money or other perks.

KOL are a terrific ways to advertise because they are a trusted source of knowledge and advice for their followers. Advertising from KOL can be completely disguised as a product review or likes, or include discounts to incentivize conversion.

Our media team runs media campaigns and identifies the most effective KOL on your behalf. Reach beyond your community circles by leveraging WeChat media-buying solutions and recruiting KOL (Key Opinion Leaders).